Basic Information on Titanium Dioxide
- Product Name: Titanium Dioxide
- INCI Name: CI 77891 / Titanium Dioxide
- CAS No.: 13463-67-7
- Molecular Formula: TiO₂
- Molecular Weight: 79.87 g/mol
- Crystal Form: Rutile, Anatase
What is Titanium Dioxide?
Titanium Dioxide (CI 77891) is an extremely important inorganic powder raw material in cosmetics, serving the dual function of a physical sunscreen agent and a white pigment.
Our flagship Titanium Dioxide product is the Rutile type, which is the most stable and highest-performing crystalline form of Titanium Dioxide.It is suitable for various cosmetic systems such as sunscreen, liquid foundation, BB cream, tone-up cream, loose powder, pressed powder, and lipstick.It offers the advantages of high coverage, high whiteness, safety, non-toxicity, and a lightweight feel on the skin.
Why choose Highassay？
Highassay provides you with micron-grade and nano-grade Titanium Dioxide, and our entire range of Titanium Dioxide products is manufactured using a wet surface treatment process.After wet surface treatment, it will enhance the skin feeling— so that it has a smooth skin feeling, a soft sense of using and the unique moisturizing power of alkyl.
Uniformly coating the surface of Titanium Dioxide with strong polarity bonds such as silicone oil will change the surface polarity of Titanium Dioxide, become easy to disperse, lipophilic and hydrophobic, skin feel better, etc., while completely retaining its own favorable characteristics such as Titanium Dioxide covering powder.
Highassay offers a diverse range of Titanium Dioxide grades. Through the further processing of its core component,such as applying surface film treatments and controlling particle size, these products are tailored for application in a wide variety of cosmetic formulations.
Detailed product models for Titanium Dioxide are available in the table at the bottom of this page. If you wish to purchase Titanium Dioxide, please contact us as soon as possible to obtain free samples and the latest price quotes.
The Core Function of Titanium Dioxide
Physical Sun ProtectionTitanium dioxide achieves physical UV protection through reflection, scattering, and absorption of ultraviolet light, independent of any chemical reactions.
Broad-spectrum protection: full UVB protection (prevents sunburn and redness), plus UVA protection (prevents tanning and photoaging).
Brightening and ConcealingTitanium Dioxide possesses a high refractive index and opacity.It effectively conceals skin imperfections and brightens the complexion.Consequently, it is considered the white pigment with the highest degree of whiteness and the strongest covering power in cosmetics.
Auxiliary FunctionTitanium Dioxide has a certain adsorption capacity for both water and oils.Additionally, when added to powdered products, it enhances their flowability and anti-caking properties.
Highassay’s Rutile Titanium Dioxide
Rutile Titanium Dioxide: Refers to a synthetically produced industrial product. It is a high-purity white pigment manufactured from natural ores through chemical purification processes.
Performance Advantages Rutile Titanium Dioxide Compared to Ordinary Titanium Dioxide
- Stability & Weather Resistance: Excellent; dense structure, highly stable.
- Opacity & Whiteness: Stronger;higher refractive index,better coverage.
- UV Protection：Powerful;efficiently absorbs ultraviolet light,excellent physical sunscreens.
What is Titanium Dioxide used for?
Titanium Dioxide as Physical Sunscreen Agent
Titanium Dioxide, as an efficient physical sunscreen ingredient, is highly stable, not readily absorbed by the skin, and is therefore suitable for use in sunscreen products for sensitive skin and children.
Titanium Dioxide for Color Cosmetic Formulations
- Foundation / BB Cream / Tone-Up Cream: One application covers imperfections and brightens instantly, leaving your skin even and radiant.
- Loose Powder / Pressed Powder: Helps set makeup while enhancing the product’s smooth feel andeffectively adsorbing sebum.
- Replacement of Traditional Raw Materials: In terms of safety, it has largely replaced the formerly toxic “white lead.”
Purchasing Guide of Titanium Dioxide
MOQ: Standard Models: 100 kg; Customized Models: 1 ton
Sample Policy: Free samples up to 1 kg; shipping costs payable upon delivery
Standard Lead Time: 7–15 days (subject to order volume)
Packaging: 25 kg bags or cardboard drums; 500 kg bulk bags; customized packaging available
Classification of Titanium Dioxide
You can select the appropriate grade of Titanium Dioxide based on the type of product currently under development.Our products are primarily divided into 5 major categories.
If you are still struggling to decide which type of Titanium Dioxide to select for your product manufacturing, do not hesitate—contact Highassay immediately. Our team will provide the most suitable recommendations based on your specific application and budget requirements.
The particle size is slightly larger (0.2–0.5 μm), making it suitable for makeup bases requiring high coverage and high whiteness.
Representative Models: TI-50AS (specifically for silicone oil systems), TI-50ITT (skin-friendly moisturizing type).
Featuring a smaller particle size (0.2–0.3 μm), it is designed for high-end color cosmetics, emphasizing high transparency, excellent dispersibility, and skin-friendly properties.
Representative Models: CR-50AS (Multi-Oil Compatible), CR-50L (General-Purpose Oil-Phase), CR-50ITT (Specialized for High-Ratio Formulations), CR-50KYC (Premium Antioxidant Type), CR-50TD (Film-Forming & Long-Lasting).
With a particle size of 0.3–0.8 μm, this is the only hydrophilic product in the series; it is primarily used in water-based or oil-in-water (O/W) formulations, such as BB creams, liquid foundations, body lotions, and face creams.
With a particle size of ≤0.1 μm (10–50 nm), it serves as the core raw material for physical sunscreens.
Representative Models: NT-20AS (10–20 nm, silane-coated; highly transparent, non-whitening sunscreen), NT-30AL (20–30 nm, aluminum-coated; specialized for water-based sunscreen formulations), NT-50TD (30–50 nm, film-former coated; high-SPF, water- and sweat-resistant sunscreen).
To address specific formulation requirements, we offer customized coating processes (combining inorganic coating with organic surface treatment) adaptable to a wide range of makeup, sunscreen, and skincare systems, thereby meeting diverse product development needs.
Highassay’s Titanium Dioxide Product Catalog
- Specificate sheet
- Titanium Dioxide Application Guide
| Models | INCI NAME | Particle Size / D50(渭m) | Application features |
| TI-50AS | CI 77891 & ALUMINUM HYDROXIDE & TRIETHOXYCAPRYLYLSILANE | 0.2-0.5 | Good hydrophobicity, long-lasting makeup, suitable for silicone oil cosmetic formulation system |
| TI-50ITT | CI 77891 & ALUMINUM HYDROXIDE & ISOPROPYL TITANIUM TRIIISOSTEARATE | 0.2-0.5 | Have lubricating skin feeling, soft use sense and increase the unique moisturizing power and dispersion effect of alkyl, and the fixing effect of makeup will be better. |
| CR-50AS | CI 77891 & ALUMINUM HYDROXIDE & TRIETHOXYCAPRYLYLSILANE | 0.2-0.3 | Easy dispersion, oily skin friendliness is better, hydrophobic and durable makeup, better compatibility with a variety of oils, cost-effective |
| CR-50L | CI 77891 & ALUMINUM HYDROXIDE & LAUROYL LYSINE | 0.2-0.3 | Easy dispersion, Good hydrophobicity, good skin feeling, better than D-coated, suitable for more oil formulation systems |
| CR-50ITT | CI 77891 & ALUMINUM HYDROXIDE & ISOPROPYL TITANIUM TRIIISOSTEARATE | 0.2-0.3 | It has good fluidity and strong ductility, and is suitable for high-proportion titanium dioxide formulation systems. |
| CR-50KYC | CI 77891 & BORON NITRIDE & SYNTHETIC FLUORPHLOGOPITE & ALUMINUM HYDROXIDE & TRIETHOXYCAPRYLYLSILANE | 0.2-0.3 | Combines antioxidant properties, high refractive index, and excellent skin feel. Delicate and adheres to the skin, silky in application, with long-lasting and even makeup effects. |
| CR-50TD | CI 77891 & ALUMINUM HYDROXIDE & TRIMETHYLSILOXYSILICATE | 0.2-0.3 | It has excellent hydrophobicity, the powder has outstanding dispersibility, a soft feel during use, and the unique film-forming ability of a film-forming agent. |
| BL-920 | TITANIUM DIOXIDE | 0.3-0.8 | It can disperse in water to achieve a covering effect. It is used in BB cream (O/W), foundation (O/W), body lotion, face cream and other cosmetics |
| NT-20AS | CI 77891 & SILICON DIOXIDE & TRIETHOXYCAPRYLYLSILANE | 0.01-0.02 （10-20nm） | Dense silica-alumina wet coating, low photocatalytic activity, high transparency, strong UVA/UVB shielding, no white cast, suitable for sunscreens, primers, beauty creams and other sun care products |
| NT-30AL | CI 77891 & ALUMINUM HYDROXIDE | 0.02-0.03 （20-30nm） | High dispersibility, excellent UV protection, light and silky skin feel, suitable for O/W sunscreen formulations, mild and non-irritating |
| NT-50TD | CI 77891 & TRIMETHYLSILOXYSILICATE & TRIETHOXYCAPRYLYLSILANE | 0.03-0.05 （30-50nm） | Super hydrophobicity, excellent film-forming property, water and sweat resistant, long-lasting makeup and sun protection, suitable for high SPF sunscreens, waterproof sunscreen sprays and other products |
| Application Product | Main Function | Recommended Grade | Recommended Usage Rate |
| Sunscreen | Physical UV protection | TI-50AS, CR-50TD | 3–8% |
| Liquid Foundation / BB Cream | Coverage & UV protection | CR-50AS, CR-50L | 5–15% |
| Tone-Up Cream | Instant brightening | TI-50AS, CR-50AS | 3–10% |
| Loose Powder / Pressed Powder | Brightening & soft-focus effect | TI-50ITT, CR-50L | 5–15% |
| Cushion Foundation | Coverage & UV protection | CR-50AS, BL-920 | 5–10% |
| Makeup Primer / Isolation Lotion | Brightening & base priming | TI-50AS, CR-50AS | 3–8% |
| Concealer | High coverage | CR-50ITT | 10–20% |
Yes, cosmetic-grade Titanium Dioxide (CI 77891) is safe when used in compliance with regulations. Furthermore, it is collectively recognized by authoritative bodies in numerous countries.
Non-nano (micron-grade) particles have a larger particle size and pose no inhalation risk and currently represent the gentlest option available; nanoscale products, having undergone specialized surface coating treatments that suppress their photoactivity, likewise fully comply with cosmetic safety specifications.
Yes, Titanium Dioxide is a commonly used white coloring agent in daily chemical products.
Titanium Dioxide improves the whiteness and surface texture of products.It is non-toxic, mild, and chemically stable, exhibiting excellent compatibility with the formulations of daily chemical products.
Yes.Titanium Dioxide can be used as an edible white pigment in food additives;used for the production of pigments,and so on.
Highassay provides free samples of up to 1 kg for testing; our minimum order quantity is flexible to meet your production needs.
For specific pricing and MOQ, please contact our customer service team. We will provide you with a customized quotation and a tailored cooperation plan for our Titanium Dioxide products within 24 hours.
Physicochemical Properties of Cosmetic Grade Titanium Dioxide (Rutile)
- Appearance：White, odorless, tasteless powder
- Density：9–4.2 g/cm³ (Rutile)
- Melting point： 1840°C
- Boiling point： 2900°C
- Refractive index：71 (Rutile)
- Mohs hardness：6–6.5 (Rutile)
- Solubility：Insoluble in water & organic solvents; soluble in concentrated H₂SO₄ & HF
- Stability：Excellent chemical & thermal stability
- TiO₂ content：≥98.5%
- Whiteness：≥96%
- Oil absorption：≤22 g/100g
- pH value (4% slurry)：5–8.0
- Loss on drying (105°C)：≤0.5%
- Water-soluble matter：≤0.3%
- Residue on 45μm sieve：≤0.05%
- Pb：≤10 ppm
- As：≤2 ppm
- Hg：≤1 ppm
Zinc Oxide VS Titanium Dioxide
| Comparison Items | Zinc Oxide (ZnO) | Titanium Dioxide (TiO₂) |
| UVB Protection | Good | Excellent (one of the strongest) |
| UVA Protection | Broad-spectrum & comprehensive (covers the entire UVA band, including long-wave UVA) | Weak (insufficient protection for parts of the UVA band, especially near UVA) |
| Broad-spectrum Coverage | More comprehensive | Has limitations |
| Appearance / Whitening Effect | Obvious whitening, noticeable texture | Less whitening, especially after nanonization |
| Skin Feel | Relatively heavy and sticky | Lighter and fresher |
| Transparency After Nanonization | Still shows some whitening | Can achieve nearly transparent |
| Safety Concerns | Extremely low | Extremely low |
| Main Application Scenarios | Full-band protection, sensitive skin, children’s sunscreens, physical sunscreens | Auxiliary enhancement in chemical sunscreens, physical sunscreens, cosmetics (brightening) |
In sunscreen formulations, the protection spectrum of titanium dioxide is not as comprehensive as that of zinc oxide, but its skin feel is better—not heavy, not sticky, and not fake white. Therefore, the two can be mixed together in pure physical sunscreens for better results.
